{"id":87617,"date":"2026-05-17T16:56:55","date_gmt":"2026-05-17T16:56:55","guid":{"rendered":"https:\/\/bisedoshqip.de\/xbox-is-now-xbox-apparently\/"},"modified":"2026-05-17T16:56:55","modified_gmt":"2026-05-17T16:56:55","slug":"xbox-is-now-xbox-apparently","status":"publish","type":"post","link":"https:\/\/bisedoshqip.de\/sq\/xbox-is-now-xbox-apparently\/","title":{"rendered":"Xbox is now XBOX, apparently"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p>Xbox has been rebranded as, er, XBOX.<\/p>\n<p>No, that&#8217;s not me shouting at you, but is, in fact, how the company may be branding Xbox from here on in. Let me explain.<\/p>\n<figure><figcaption>Xbox Partner Preview | March 2026.<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=gf6hN1NvIQU\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>New CEO Asha Sharma popped up on X\/Twitter during the week to poll players on their preference between Xbox and its shoutier sibling, XBOX. 19,000 votes later, XBOX won with almost 65 percent of the votes.<\/p>\n<div class=\"twitter_wrapper\">\n<p><span class=\"embed_placeholder\" data-type=\"targeting\" style=\"display: none;\"><br \/>\n<span class=\"message\">To see this content please enable targeting cookies.<\/span><br \/>\n<button class=\"optanon-show-settings link\"><br \/>\nManage cookie settings<\/button><\/span>\n<\/div>\n<p>Two days after that, Sharma shared a screenshot of the refreshed official Xbox page, which shows the caplocked title: XBOX. Interestingly, though, the change hasn&#8217;t yet made it to the company&#8217;s <a href=\"https:\/\/www.xbox.com\/en-GB\/\">official website<\/a> or indeed any other social media channels on Facebook, Insta, BlueSky, and so on.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"\/> <\/p>\n<div class=\"twitter_wrapper\">\n<p><span class=\"embed_placeholder\" data-type=\"targeting\" style=\"display: none;\"><br \/>\n<span class=\"message\">To see this content please enable targeting cookies.<\/span><br \/>\n<button class=\"optanon-show-settings link\"><br \/>\nManage cookie settings<\/button><\/span>\n<\/div>\n<p>It is, of course, just the latest in what&#8217;s becoming a long line of tweaks and changes. Sharma recently revealed the company would be <a href=\"https:\/\/www.eurogamer.net\/xbox-ends-copilot-asha-sharma\">sunsetting the company&#8217;s Copilot initiative<\/a>, which was once envisioned as an AI-driven &#8220;personal gaming sidekick&#8221;, <a href=\"https:\/\/www.eurogamer.net\/microsoft-will-soon-add-ai-copilot-to-minecraft-offering-real-time-advice\">designed to offer real-time advice in games such as Minecraft<\/a>.<\/p>\n<p>Sharma has also recently admitted Xbox &#8220;needs to move faster&#8221;, and &#8220;deepen [its] connection with the community, and address friction for both players and developers&#8221;.<\/p>\n<p>According to another report \u2013 and hints from Sharma \u2013 <a href=\"https:\/\/www.eurogamer.net\/xbox-new-game-pass-tier-china-project-saluki\">Microsoft is rolling out a new tier of Game Pass specifically aimed at Chinese gamers<\/a>.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.eurogamer.net\/xbox-is-now-xbox\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xbox has been rebranded as, er, XBOX. No, that&#8217;s not me shouting at you, but is, in fact, how the<\/p>","protected":false},"author":1,"featured_media":87618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-87617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualitet"],"aioseo_notices":[],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/bisedoshqip.de\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-17-at-16.20.39-150x150.png","medium":"https:\/\/bisedoshqip.de\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-17-at-16.20.39-300x158.png","medium_large":"https:\/\/bisedoshqip.de\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-17-at-16.20.39-768x403.png","large":"https:\/\/bisedoshqip.de\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-17-at-16.20.39-1024x538.png","1536x1536":"https:\/\/bisedoshqip.de\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-17-at-16.20.39.png","2048x2048":"https:\/\/bisedoshqip.de\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-17-at-16.20.39.png","trp-custom-language-flag":"https:\/\/bisedoshqip.de\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-17-at-16.20.39.png","colormag-highlighted-post":"https:\/\/bisedoshqip.de\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-17-at-16.20.39-392x272.png","colormag-featured-post-medium":"https:\/\/bisedoshqip.de\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-17-at-16.20.39-390x205.png","colormag-featured-post-small":"https:\/\/bisedoshqip.de\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-17-at-16.20.39-130x90.png","colormag-featured-image":"https:\/\/bisedoshqip.de\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-17-at-16.20.39-800x445.png","colormag-default-news":"https:\/\/bisedoshqip.de\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-17-at-16.20.39-150x150.png","colormag-featured-image-large":"https:\/\/bisedoshqip.de\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-17-at-16.20.39-1200x600.png","colormag-elementor-block-extra-large-thumbnail":"https:\/\/bisedoshqip.de\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-17-at-16.20.39-1155x480.png","colormag-elementor-grid-large-thumbnail":"https:\/\/bisedoshqip.de\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-17-at-16.20.39-600x417.png","colormag-elementor-grid-small-thumbnail":"https:\/\/bisedoshqip.de\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-17-at-16.20.39-285x450.png","colormag-elementor-grid-medium-large-thumbnail":"https:\/\/bisedoshqip.de\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-17-at-16.20.39-575x198.png"},"magazineBlocksPostAuthor":{"name":"Ioni","avatar":"https:\/\/secure.gravatar.com\/avatar\/4de7d1024908d847fc21ef50fe01465508cd6bac2b59b1c21485c2342bf8bf44?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"Xbox has been rebranded as, er, XBOX. No, that&#8217;s not me shouting at you, but is, in fact, how the","magazineBlocksPostCategories":["Aktualitet"],"magazineBlocksPostViewCount":11,"magazineBlocksPostReadTime":2,"magazine_blocks_featured_image_url":{"full":["https:\/\/bisedoshqip.de\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-17-at-16.20.39.png",1200,630,false],"medium":["https:\/\/bisedoshqip.de\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-17-at-16.20.39-300x158.png",300,158,true],"thumbnail":["https:\/\/bisedoshqip.de\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-17-at-16.20.39-150x150.png",150,150,true]},"magazine_blocks_author":{"display_name":"Ioni","author_link":"https:\/\/bisedoshqip.de\/sq\/author\/drilon_admin\/"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/4de7d1024908d847fc21ef50fe01465508cd6bac2b59b1c21485c2342bf8bf44?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-40\">Aktualitet<\/a>","_links":{"self":[{"href":"https:\/\/bisedoshqip.de\/sq\/wp-json\/wp\/v2\/posts\/87617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bisedoshqip.de\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bisedoshqip.de\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bisedoshqip.de\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bisedoshqip.de\/sq\/wp-json\/wp\/v2\/comments?post=87617"}],"version-history":[{"count":0,"href":"https:\/\/bisedoshqip.de\/sq\/wp-json\/wp\/v2\/posts\/87617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bisedoshqip.de\/sq\/wp-json\/wp\/v2\/media\/87618"}],"wp:attachment":[{"href":"https:\/\/bisedoshqip.de\/sq\/wp-json\/wp\/v2\/media?parent=87617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bisedoshqip.de\/sq\/wp-json\/wp\/v2\/categories?post=87617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bisedoshqip.de\/sq\/wp-json\/wp\/v2\/tags?post=87617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}